Privacy Policy

Last updated on September 2, 2026.

Introduction

We provide content through our Website and email—both Back 2 School Central and our affiliated entities. Our business also includes marketing and data services designed to connect advertisers with specific consumer audiences. To do this, we collect information about individuals and use it across multiple advertising channels: digital platforms, mobile applications, email marketing, telemarketing, and others. Part of our business involves sharing and selling this consumer data, and we offer behavioral advertising that follows your activity across different websites and applications.

This privacy policy outlines what personal information we collect from and about you when you visit Back 2 School Central, as well as the methods and purposes for which we collect, use, maintain, and disclose that information. Additional website information can be found in our terms of service.

Please take the time to read this policy carefully so you know what our policies and practices are regarding your personal information. If our policies and practices aren’t acceptable to you, then don’t use our website or subscribe to our email list. Whenever you access or use this website or interact with our other services, you’re agreeing to be bound by this privacy policy.

What This Policy Covers And Third-Party Links:

This Privacy Policy applies solely to your activity on Back 2 School Central. It does not encompass your interactions with other websites, even if you accessed them through a link on our site. We encourage you to review the privacy policies of any websites you access through links from Back 2 School Central.

Sources And Methods Of Personal Information Collection:

Information collected through this website includes personal details you provide, such as your name, email address, phone number, mailing address, and information submitted through inquiry forms. We may supplement this information with data obtained from third parties, including affiliates, data brokers, and marketing or advertising partners. Certain third-party data providers are entities that have obtained your personal information from their own services. Additionally, we automatically collect information using cookies and other tracking technologies to perform analytics on our website and to facilitate advertising. More information appears below.

The Data We Collect:

“Personal information” means any information, in any form, that is created, collected, received, maintained, or shared in connection with the Company’s business and that identifies, relates to, describes, or can reasonably be linked, directly or indirectly, to an identifiable individual or household.

When you subscribe to the Back 2 School Central, you will be asked to provide personal information such as your name, date of birth, street address, e-mail address, and phone number. We also collect information through cookies and similar technologies, including IP address, imprecise geolocation (inferred from your IP address), device identifiers, timestamps, browsing activity, and click-through behavior. In addition, we may obtain information relevant to advertising from data brokers or publicly available sources, such as demographic details, interests, past locations, or purchase history. We may also collect limited categories of sensitive personal information, including race/ethnicity or location data, where relevant to marketing efforts. Please see “Your Privacy Rights” below for details on how to exercise your rights.

In the past twelve (12) months, we have collected the following data categories, as defined in California law:

1. Identifiers;
2. Personal information categories listed in California Customer Records Statute (Cal. Civ. Code. § 1798.80(e));
3. Protected classification characteristics under California or federal law;
4. Internet or other similar network activity;
5. Commercial Information;
6. Professional or Employment-Related Information;
7. Imprecise geolocation data;
8. Inferences drawn from other personal information.

This information may be sold or shared with our affiliated companies and third-party partners for marketing and advertising purposes. You may opt out of the sale or sharing of your personal information at any time by visiting here or calling 833-676-1568.

Collection and Use of Sensitive Data

We do not directly gather Sensitive Personal Information, including information related to race/ethnicity, religious affiliation, precise geolocation, LGBTQ+ status, health status, financial accounts, or citizenship. That said, automated data collection tools such as cookies may capture information about your browsing behavior, which could suggest an interest in sensitive topics or group membership. As an example, visiting content directed at a particular ethnic community or health condition may imply such interest. While we do not create these inferences ourselves, our affiliated group of companies or other third parties with whom data is shared may do so. Where prohibited by state or local law, no sensitive inferences will be made without consent. We do not collect or use personal information from children under the age of 18.

How We Use Personal Information

We use personal information to send you newsletters that you request and to provide content or marketing messages by email or via other channels. We also share your personal information with our partner companies, who may also send you marketing messages by email or otherwise. You can opt out here. Our use of your personal information may be considered “cross context behavioral advertising” in some cases.

Data Sharing

We may sell or share the personal information we collect with our affiliated companies and partners for marketing uses including cross context behavioral advertising. We also share this information with service providers, including companies that provide services related to cross context behavioral advertising, analytics, advertising fraud detection, web hosting, information security, and other similar services. We have contracts in place with any third parties who have access to the personal information we share to ensure appropriate information security measures and compliance with applicable laws. We may also share personal information as required by law, or to protect the health or safety of us, or employees, or any other person.

We may also share your information with the police or other law enforcement or government entities, as required by law or a judicial order, or if required to protect ourselves or others, or enforce our terms of use. If our business is sold, transferred, or liquidated, we may sell or share your personal information to our successor entities buyers, or other interested parties.

If you give us additional permission to share your data, such as by agreeing to terms on the page where you disclose it or as detailed elsewhere in this policy, we will share the data for the purposes that you agree to.

Targeted Ads, Sharing and Analytics

Third-party advertising and analytics services companies may use information gathered at this site to place advertisements on other websites, perform tracking and reporting functions for those sites and our advertisements, and place third-party advertisements on our Website. These third parties may collect information about the websites you have viewed and advertisements with which you have interacted. Other information that may be collected include your IP address, date and time of interaction, your Internet Service Provider (ISP), and the browser you use to visit this Website. This information may be combined with personal information like your name or email address and may be used to deliver advertising from us or from other companies, through email or through social media sites (known as “cross-context behavioral advertising”). This combined information may also be used to improve our understanding of your interactions with our Website and advertisements.

Cookies, Pixels and Similar Technologies

We use cookies, pixels, and related technologies to operate this site, to improve your user experience, to provide personalized content and advertisements, and to monitor marketing campaigns or engagement with relationship communications. Cookies are small data files that our server adds to your browser, which are used to recognize you when you visit certain websites. We use cookies for several purposes: for operation of the website, for analytics and tracking, and for advertising purposes. You can customize cookie settings in your browser settings to limit some or all cookies. You can also delete (clear) the cookies on your browser at any time. Note that if you use a “do not track” setting, this may result in an “opt-out cookie” being set on your browser to block other cookies or data collection.

In particular, we use the following tools for automated data collection:

• Browser cookies, which are small files placed on the hard drive of your computer. You can refuse cookies by adjusting your browser settings, though doing so may make it harder to access certain parts of our website.
• Flash Cookies, which are local stored objects that assess and store how you navigate on your website, and your preferences for your website experiences. Flash settings can be managed as described on Adobe’s Flash cookies page.
• Web Beacons / Tags / Pixels which are parts of our website, newsletter, and affiliated sites that use small electronic files known as clear gifs, single-pixel gifs, or web beacons to assess the popularity of our content, count visitors to a page, tell us how many people have read an email, assess the integrity of our systems and servicers, or otherwise give us statistics on our website and newsletters.

Global Privacy Control and Do Not Track Preferences

We process Global Privacy Control (“GPC”) signals and other universal opt-out preference signals as valid requests to opt out of the sale or sharing of personal information. When such a signal is detected from your browser or device, we will honor it automatically. Our intent is not to follow you across every website you visit. As explained above, browser settings allow you to block or delete certain cookies at any time. If you opt out of tracking or activate a browser-based “Do Not Track” setting, including GPC, an opt-out cookie is stored in your browser to restrict certain data collection. Removing that cookie or changing your GPC settings may allow automated collection to restart.

Managing Your Personal Data Choices

You may exercise your privacy rights here, or by calling 833-676-1568. You may exercise the following privacy rights: (1) you have the right to know how we collect and use personal information, which is the purpose of this Privacy Policy, (2) you have the right to opt out of allowing us to sell or share your personal information with third parties, (3) you have the right to request a copy of the personal information we have collected about you, (4) you have the right to request that we delete the personal information we have collected about you, and (5) you may, under local laws where you live, make other requests relating to your personal information. Due to technical limitations, we may not be able to process all requests, and we recommend that you request to delete your data if this is the case. If you still have questions or concerns after going through this process, please get in touch with us at the email address provided below. You may also have the right to complain to state or federal governmental authorities if we are not able to reach a resolution.

If you would like to log complaints, please see below for contact information:

For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.

To process a personal information request, we must be able to confirm that the requester is the individual concerned or an authorized representative. This requires providing enough information to verify identity and clearly explain the request. Account creation is not required, and information submitted in connection with a request will only be used to verify identity or complete the request. Once we receive a verifiable request, we will respond within 45 days. If additional time is needed to fulfill your request, we will inform you in writing before the initial 45-day period ends, along with the reason and the expected completion date, not to exceed 45 additional days.

Where permitted by law, we may deny certain requests; however, you may appeal such decisions or contact us with any privacy-related concerns using the information below. You may also have the right, depending on your location, to contact a relevant privacy authority. We do not discriminate against individuals for exercising their privacy or data protection rights.

Policy on Children’s Data

This website is for use only by individuals aged 18 and older. We do not knowingly collect personal information from children under the age of 18. We will remove any personal information relating to an individual 17 or younger if we become aware that it has been submitted to us.

How We Protect Personal Information

We protect the personal information we collect using reasonable and appropriate organizational, technical, and physical security measures. We have policies, procedures, and training for our staff and contractors who have access to personal information, as well as internal and external systems monitoring. We also audit our practices regularly and track and respond to risks.

How Long We Retain Personal Information

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including our marketing and advertising services, legal compliance, and dispute resolution. Data that is no longer required for these purposes is deleted or anonymized in accordance with our internal data management practices.

Changes / Updates

This Privacy Policy may be changed or updated at any time, without advance notice. The updated policy will apply as of its published “effective date.” You are encouraged to review this policy periodically to stay current on how we collect, use, and share personal information.

Personal Information Transferred To The U.S.

Our website is based in the United States, and is intended only for users in the United States. When you visit this site, you acknowledge that your personal information will be stored and processed in the United States, subject to applicable local laws.

Contact

For more information about our privacy practices at (website), please contact us at [email protected] or 2000 E Broadway PMB 308 Columbia MO 65201.